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Digital Printing Has Taken People By A Storm!

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Digital printing is a new and innovative introduction in the field of printing and has become quite popular since its inception. Digital printing means the transference of any digital based image directly to a wide array of media. It is fast picking pace with more and more people because it is a great time-saving machine as opposed to the traditional offset printing; although it costs more per page to get an image digitally printed it still has a higher demand because it can print hundreds of rolls of printed fabric through inkjet printers. We are living in a highly digitalized age whereby digital gadgetry and machinery is ever increasing in terms of capability and hi-tech features. It is observed that within a specific time span, digital printing will take over traditional offset printing if not match to it, in terms of price. Labor and time saving is the basis of its appeal, apart from producing bright colour imaging and better results!

single photo print on multiple canvases

Digital printing methods include Fine art inkjet printing which means printing directly off the computer – the image file is transferred onto the media directly through inkjet printing machine. Initially, these were limited to print only on glossy paper but with time and better learning, images are now being printed onto watercolour paper like Arches, as both treated and untreated digital printing, experimental media like metal plates, plastic and fabric.

Artists who reproduce their original artwork in the form of digital prints find it more expensive as per print cost is higher than the traditional offset lithography. However, inkjet printers save artists’ money they would have to otherwise spend for the costly printing plate set up and/or storage required for 4-colour offset printing. Also, artists have an upside of being in total control of colour image correction etc.

On-line Canvas printing has become quite a fad with people today as everyone and anyone is going for the digital look – whether it is printing T-shirts with logos and funny jokes shared between friends, printing photo on canvas or a painting they love! Possibilities with digital printing seem endless and watching it come to fruition with little or no effort labor-wise, is simply outstanding!

Digital printing runs on a Print on Demand basis which means digital printing has become more personalized – wedding books, eventful albums, children’s books etc. can all be compiled digitally!

It has also revolutionized the idea of photo printing by allowing for image correction and other image settings, minutes before printing.


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